Tag Archives: Occupy Our Homes

How to Rebrand Occupy (Truthout)

“The 99% Movement” has something for everyone, even the left, but is it Occupy?

(Photo: Dana Deskiewicz / Flickr)

By all measures the Occupy movement is a powerful brand. It has thousands of spin-offs such as Occupy Our Homes, Occupy Money, Occupy the Hood, Occupy Gender Equality and Occupy the Food System. It has powerful name recognition, snagging “word of the year” honors in 2011. And now, ardent supporters are manning the ramparts to defend its integrity.

Adbusters, the culture-jamming magazine that helped spark Occupy Wall Street (OWS), is accusing unions and liberal groups clustered under the banner of the 99% Spring of tarnishing Occupy’s sterling name. Launched in February by groups like Greenpeace, the Service Employees International Union (SEIU), MoveOn and Rebuild the Dream, the 99% Spring announced it would train 100,000 people in April for “sustained nonviolent direct action” against targets like Verizon, Bank of America and Walmart.

These groups, bellowed Adbusters in an online missive “Battle for the Soul of Occupy,” are “the same cabal of old world thinkers who have blunted the possibility of revolution for decades.” Adbusters fingered MoveOn as one of the primary saboteurs of Occupy and linked to an article in Counterpunch that claims the 99% Spring “is primarily about co-option and division, about sucking a large cross-section of Occupy into Obama’s reelection campaign, watering down its radical politics and using these mass trainings as a groundwork to put forward 100,000 ‘good protesters’ to overshadow the ‘bad protesters.'”

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The Wonderful, Unpredictable Life of the Occupy Movement (Truthout)

Wednesday, 11 April 2012

By Arun Gupta, Truthout | Report

Occupy Wall Street demonstration on March 15, 2012. (Photo: Sunset Parkerpix)

I met Nomi on a bus in Baltimore. She was from Wisconsin and had been involved with Occupy Wall Street. She was part of Occupy Judaism and fondly recalled the Yom Kippur services she attended at the Wall Street occupation with hundreds of other people. Nomi said that, for the first time, she and her friends felt like they could combine the religious and radical dimensions of Judaism. The conversation fell silent as the bus rolled along. Suddenly she turned to me and excitedly announced that she met her girlfriend at Liberty Plaza. I smiled and responded, “That’s why Occupy Wall Street matters.”

By enabling people to find fulfillment in all parts of their lives, whether romantic, spiritual, political or cultural, the Occupy movement is more than a movement. It is life-changing. People experience themselves as complete social beings, not just as angry, alienated protesters. Nomi said she was no longer involved in the movement, which I thought was more evidence of why the actual occupations were so important.

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