Tag Archives: Ilyse Hogue

How to Rebrand Occupy (Truthout)

“The 99% Movement” has something for everyone, even the left, but is it Occupy?

(Photo: Dana Deskiewicz / Flickr)

By all measures the Occupy movement is a powerful brand. It has thousands of spin-offs such as Occupy Our Homes, Occupy Money, Occupy the Hood, Occupy Gender Equality and Occupy the Food System. It has powerful name recognition, snagging “word of the year” honors in 2011. And now, ardent supporters are manning the ramparts to defend its integrity.

Adbusters, the culture-jamming magazine that helped spark Occupy Wall Street (OWS), is accusing unions and liberal groups clustered under the banner of the 99% Spring of tarnishing Occupy’s sterling name. Launched in February by groups like Greenpeace, the Service Employees International Union (SEIU), MoveOn and Rebuild the Dream, the 99% Spring announced it would train 100,000 people in April for “sustained nonviolent direct action” against targets like Verizon, Bank of America and Walmart.

These groups, bellowed Adbusters in an online missive “Battle for the Soul of Occupy,” are “the same cabal of old world thinkers who have blunted the possibility of revolution for decades.” Adbusters fingered MoveOn as one of the primary saboteurs of Occupy and linked to an article in Counterpunch that claims the 99% Spring “is primarily about co-option and division, about sucking a large cross-section of Occupy into Obama’s reelection campaign, watering down its radical politics and using these mass trainings as a groundwork to put forward 100,000 ‘good protesters’ to overshadow the ‘bad protesters.'”

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