Tag Archives: Nathan Schneider

How to Rebrand Occupy (Truthout)

“The 99% Movement” has something for everyone, even the left, but is it Occupy?

(Photo: Dana Deskiewicz / Flickr)

By all measures the Occupy movement is a powerful brand. It has thousands of spin-offs such as Occupy Our Homes, Occupy Money, Occupy the Hood, Occupy Gender Equality and Occupy the Food System. It has powerful name recognition, snagging “word of the year” honors in 2011. And now, ardent supporters are manning the ramparts to defend its integrity.

Adbusters, the culture-jamming magazine that helped spark Occupy Wall Street (OWS), is accusing unions and liberal groups clustered under the banner of the 99% Spring of tarnishing Occupy’s sterling name. Launched in February by groups like Greenpeace, the Service Employees International Union (SEIU), MoveOn and Rebuild the Dream, the 99% Spring announced it would train 100,000 people in April for “sustained nonviolent direct action” against targets like Verizon, Bank of America and Walmart.

These groups, bellowed Adbusters in an online missive “Battle for the Soul of Occupy,” are “the same cabal of old world thinkers who have blunted the possibility of revolution for decades.” Adbusters fingered MoveOn as one of the primary saboteurs of Occupy and linked to an article in Counterpunch that claims the 99% Spring “is primarily about co-option and division, about sucking a large cross-section of Occupy into Obama’s reelection campaign, watering down its radical politics and using these mass trainings as a groundwork to put forward 100,000 ‘good protesters’ to overshadow the ‘bad protesters.'”

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Occupy’s challenge: Reinventing democracy (Salon)

Behind the scenes with rogue drummers, homeless, liberals and the black bloc as OWS grapples with self-government

Occupy Wall Street protesters demonstrate on Capitol Hill in Washington on Jan. 17. (Credit: AP/J. Scott Applewhite)

The panicked emails and texts sounded like a prank worthy of the Yes Men. Occupy Wall Street — which like some comic book character only grew stronger after each attack by nefarious forces, whether pepper spray, mass arrests or New York mayor Michael Bloomberg’s threat to close the park for cleaning – had finally been brought to its knees.

What was about to kill the most successful American activist movement in decades? The drum circle.

Drummers possessed with a Dionysian fervor were demanding that they be allowed to pound their bongos and congas late into the night because they were the “heartbeat of this movement.” In response, a letter circulated with the dramatic warning that “OWS is over after Tuesday.” With equal doses of Middle East diplomacy and Burning Man theatrics, the writer explained that weeks of negotiations between a drummers’ working group called Pulse, the OWS General Assembly and the local community board had collapsed.

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